The main purpose of writing an evaluation essay is to present an overall view of the quality of a particular item, service, or business. It is natural for this type of essay to feature some element of the writer’s opinion, but when done correctly an it should not come across as opinionated.
When learning how to write this type of paper one of the most important skills to master is producing an evaluation that is unbiased and reasoned. Let’s look at some of the steps to complete the task.
We’ve put together a brief outline of some of the most important steps to help with producing a well-structured paper.
At the core of every evaluation essay there are three important elements – criteria, judgements and evidence. Let’s explore these elements in more detail.
The criteria that you choose should establish what the ideal is for the product, service or brand that you are evaluating. They will help to demonstrate what should be expected as an ideal example of what should be expected. Think about the best possible example of a product of service of the same type. What would be their best characteristics? For example, for a hotel you would expect great accomodations, cleanliness, value for money and excellent service. Once you have those benckmarks in place they can be used to evaluate any hotel.
The judgement aspect is where you establish whether or not the benchmarks have been met. Sticking with our hotel example, you might start with judging whether or not the hotel meets the benchmark of having great accomodations. Does it meet, or exceed the quality you expect? Or does it fall short? You can then proceed with the other criteria.
Remember that you must provide clues to advocate your judgements. In our hotel example, if you make the judgement that the quality of food does not meet expectations, then you should be prepared to provide evidence to support why this conclusion has been drawn.
When structuring your essay, it is usual for each paragraph to deal with a different criterion. In that paragraph you should fully explain the criterion, make the relevant judgements and offer supporting proofs.
One of the most common mistakes that students make with the mentioned type of paper is that they assume an evaluation is the same as writing a review. Although the two types of paper do have some similarities, there are also a number of differences that set them apart. The table below highlights some of those differences.
Here are a few additional tips that will help you to produce a great evaluation essay that people will enjoy reading: